Draper James is a clothing line launched by actress Reese Witherspoon in 2015. A nod to Witherspoon's Southern upbringing, the line aims to "emphasize (Witherspoon's) southern roots and personal style." The name is in honor of Witherspoon's grandparents, Dorothea Draper and William James Witherspoon.
Video Draper James
History
Draper James launched with products available in May 2015 under the supervision of former president of Burch Creative Capital, Andrea Hyde and an initial $7 million in seed investment. In October 2015, Draper James announced a $10 million round of investment funding from early-stage investment firm, Forerunner Ventures.
In October 2015, Draper James launched its first brick and mortar store in Witherspoon's hometown of Nashville, Tennessee. The second store opened in Dallas, Texas in September 2016. In May 2017, the Lexington, Kentucky location opened at The Summit at Fritz Farm. The company plans to expand their physical locations to several more cities in the Southeastern United States.
Draper James has been featured in PEOPLE, Vanity Fair, Oprah Magazine, and Coveteur, among others, and the signature "totes y'all" bag was seen in the Gilmore Girls Revival.
In March 2017, Draper James was voted "Best Shop in Tennessee" by Southern Living. That same month, Draper James launched a partnership with beauty-subscription service Birchbox.
In April 2017, Draper James partnered with sandal brand Jack Rogers (Footwear Retailer) to launch three different styles of the classic Jack Rogers sandal. Draper James and Net-a-Porter announced a partnership in May 2017.
Maps Draper James
Products
The line features a wide range of clothing, accessories and home decor designed to "embrace the beauty and style and excitement that embodies what is happening in the South today," with prices geared more toward high-end shoppers.
Products often feature slang common to the Southeast United States, such as a tote bag with the phrase "totes y'all" imprinted on the bag.
Controversy
In March 2016, Florida-based jeweler Jordann Weingartner sued Draper James for copyright and trademark infringement, due to the similarity between its trademark and logo and Weingartner's design.
External links
- Draper James Official Website
References
Source of the article : Wikipedia
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