Active in Style is a British retailer, which operates in the athleisure market. They specialise in activewear and leisurewear. Caroline Lucey founded the online retailer in 2013, which predominantly provides activewear and leisurewear into the UK market.
Since its foundation in 2013, the retailer has expanded its activewear brands to include Vie Active, Pilot Athletic, Nimble & Running Bare, while also offering more mainstream brands such as Under Armour, Adidas and Ted Baker.
Video Active in Style
History
Caroline Lucey founded Active in Style in January 2013, but previously operated in the PR industry. The brand began as the UK's first major stockist of the Australian fashion brand, Lorna Jane. Lucey and Active in Style featured commonly in the media as the website that introduced Lorna Jane to the UK clothing market.
Shortly after the foundation of the brand, they launched a pop-up stall in Covent Garden, London, which was open for two weeks. The pop-up received media coverage as it was the first physical store to offer Lorna Jane activewear in the UK.
Maps Active in Style
Media coverage
Since 2013, Active in Style has become a premium UK website for activewear. It has received reviews in Time Out, the Huffington Post and also Glamour.
Brands & clothing
Since its introduction of Lorna Jane to the UK market, Active in Style has expanded its range of activewear and leisurewear products to sell a number of unique labels, including Vie Active, Pilot Athletic, Running Bare, Body Science and Vimmia.
Grazia also covered the website for its clothing range aimed at women who wanted to exercise during pregnancy.
References
Source of the article : Wikipedia
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